Assets
Crypto Deposit
Fiat Deposit
Convert
Transfer
Withdraw
My vouchers
Fund history
Dashboard
Account Security
Identity verification
API Management
Transaction Report
Log out
Register
BTCC / BTCC Square / Global Cryptocurrency /
Advertising Agencies Face AI Disruption but Analysts See Recovery Potential

Advertising Agencies Face AI Disruption but Analysts See Recovery Potential

Author:
Global Cryptocurrency
Published:
2025-12-14 13:29:01
17
3
BTCCSquare news:

Market watchers are betting on a recovery for advertising companies despite a turbulent 2025. WPP Plc's stock has plunged 60% this year after client losses, with peers Publicis and Omnicom also declining. The sector faces existential questions as AI tools like Google's Nano Banana and OpenAI's Sora 2 demonstrate capable of generating marketing content.

Yet contrarians argue agencies remain indispensable. 'The industry is being disrupted, but it's not being disintermediated,' notes Morningstar's Mark Giarelli. Recent upgrades for Publicis and Omnicom suggest confidence that complex media ecosystems will sustain demand for human expertise.

Tech giants compound the pressure. Alphabet and Meta now offer in-house campaign tools, while brands like Coca-Cola experiment with AI-generated commercials. The specter of corporations building internal marketing capabilities looms largest - a threat that could reshape the $600bn global ad industry.

|Square

Get the BTCC app to start your crypto journey

Download on the App Store GEI IT ON Google Play

Get started today Scan to join our 100M+ users

Exchange for a better future

Products
Services
Guides
About Us
Terms & Agreement
Customer Service

Risk warning: Digital asset trading is an emerging industry with bright prospects, but it also comes with huge risks as it is a new market. The risk is especially high in leveraged trading since leverage magnifies profits and amplifies risks at the same time. Please make sure you have a thorough understanding of the industry, the leveraged trading models, and the rules of trading before opening a position. Additionally, we strongly recommend that you identify your risk tolerance and only accept the risks you are willing to take. All trading involves risks, so you must be cautious when entering the market.

The world’s longest-running cryptocurrency exchange since 2011 © 2011 - 2025 BTCC.com. All rights reserved

All articles reposted on this platform are sourced from public networks and are intended solely for the purpose of disseminating industry information. They do not represent any official stance of BTCC. All intellectual property rights belong to their original authors. If you believe any content infringes upon your rights or is suspected of copyright violation, please contact us at [email protected]. We will address the matter promptly and in accordance with applicable laws.BTCC makes no explicit or implied warranties regarding the accuracy, timeliness, or completeness of the republished information and assumes no direct or indirect liability for any consequences arising from reliance on such content. All materials are provided for industry research reference only and shall not be construed as investment, legal, or business advice. BTCC bears no legal responsibility for any actions taken based on the content provided herein.